ILKOI Never Lose
Campaign 01Music Marketing & Playlist Promotion
In collaboration with Open Sound Studio, a Swiss music production company, OTHERSIDE developed and executed a playlist promotion campaign for their artist ILKO and his track “I Never Lose”.
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Streams across all platforms
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Spotify listeners added it to their library
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Saves on Spotify
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Streaming platforms with playlist placements
(Placements)
- Spotify
- Apple Music
- Deezer
- YouTube Music
Through a targeted promotion strategy, we secured playlist placements across Spotify, Apple Music, Deezer and YouTube Music, helping the track reach a wider international audience.
The campaign generated approximately 150,000 streams across all platforms. On Spotify alone, the track was added to the libraries of 6,110 listeners and saved by nearly 4,000 users, demonstrating strong audience engagement and lasting interest in the release.